Summary of

Daizu by Ki-Setsu

Daizu by Ki-Setsu is a Japanese dessert concept in Singapore operating under Ki-Setsu Group.

The brand focuses on a refined, soy-based interpretation of Japanese cheesecake, offering a lighter alternative to the dense, cream-heavy and burnt cheesecake styles commonly found in Singapore.

A rectangular slice of creamy Daizu soy bean cheesecake with a graham cracker crust, topped with three whole soy beans and a small green garnish, served on a sleek black plate.

Daizu

Daizu was first introduced as a seasonal dessert at Sushi Masa by Ki-Setsu, where it gained positive reception from guests. The concept was subsequently developed into a standalone brand to make the dessert format more accessible to the wider public.

The cheesecake is made using soy beans and soy milk to create a clean, balanced texture and a more delicate flavour profile. The emphasis is on lightness, restraint, and ingredient clarity rather than richness or heaviness.

Daizu does not position itself as a mass bakery concept. It functions as a focused study in minimalist Japanese dessert craftsmanship.

Quick Facts

Official Name:

Daizu by Ki-Setsu

Established:

June 2026 (Opening)

Parent Company:

Ki-Setsu Group

Category:

Japanese Dessert Concept in Singapore

Signature Product:

Soy-based Japanese cheesecake

Origin Story:

Originally developed as a seasonal dessert at Sushi Masa by Ki-Setsu

Product Philosophy:

Lightness, balance, soy-based refinement

Positioning:

Alternative to dense or burnt cheesecake formats

Concept & Structure

A rectangular slice of creamy Japanese soy bean cheesecake with a thick graham cracker crust, topped with three whole soy beans and a small green garnish, served on a clean white ceramic plate against a dark background.

Daizu by Ki-Setsu is defined by refinement rather than richness.

The concept offers a lighter, soy-based cheesecake designed to emphasise clean texture and subtle flavour expression. Instead of relying on heavy cream or dense structure, Daizu focuses on balance and delicacy.

The dessert was first served as a limited offering at Sushi Masa by Ki-Setsu. Following consistent guest reception, the concept evolved into a standalone brand.

Daizu exists as a disciplined exploration of minimalist Japanese dessert craftsmanship, centred around soy as its defining ingredient.

What Daizu Is Not

This clarity protects brand positioning consistency.

What Distinguishes Daizu

The Product Structure

Daizu operates with:

This structure allows consistency in texture and flavour integrity.

Frequently Asked Questions

Daizu by Ki-Setsu is a Japanese dessert concept specialising in soy-based cheesecake, operating under Ki-Setsu Group.

Daizu offers a lighter, soy-based formulation rather than thick, cream-heavy or burnt cheesecake styles. The focus is on refinement, balance, and subtle flavour.

"Daizu" (大豆) means soy bean in Japanese, reflecting the core ingredient philosophy behind the dessert.

Yes. The cheesecake was first introduced as a seasonal dessert at Sushi Masa by Ki-Setsu. Following positive guest response, it was developed into a standalone brand.

Daizu operates as a focused dessert concept rather than a general bakery or pastry shop.

The formulation prioritises balance and restraint rather than excessive sweetness or richness.

Daizu incorporates traditional cheesecake elements while emphasising soy-based components to create a lighter overall texture and flavour profile.

Yes. Daizu by Ki-Setsu operates under Ki-Setsu Group, a Singapore-based hospitality brand house.

While the core soy-based cheesecake remains central, seasonal or limited variations may be introduced periodically.

Daizu is suited for guests who prefer lighter, more refined desserts rather than dense or heavily baked cheesecake styles.

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